Can video be the easy answer to growing your business?
Many businesses have figured out that placing videos on their website is a good move. Why? Because it builds the brand name, showcases them as an expert, puts real people behind the name, speaks to new customers, gives important information, offers real live customer testimonials, brings in new traffic, and increases sales. Here are some types of videos YOU could use to grow your business: * Customer testimonial videos with real people giving their... [Read More...]
Graphics Mistakes That Will Lose You Business
So you’ve finally taken the plunge and put a website up. Congratulations, it’s a wise move! “What? You did it yourself? “Let me take a look… oh… ummm…” Does your website scream amateur? It might be that you did put your site together yourself or you got your cousin, Charlie, who knows a little more than you do, to put it up for you. Now cast a critical eye over it, as if you were your customer.... [Read More...]
The 3 main reasons why some businesses have no website… is this you?
I love small businesses; the people behind them are intelligent, creative, hard working, and focused! But I worry when I see them working harder than they have to on every aspect of their business. They’re wearing all the hats and making things happen as best they can, yet they haven’t begun marketing online with a website. Having their own website could really take a load off their shoulders plus give them a whole new world of customers. Why... [Read More...]
RIP Offline Marketing?
So is offline marketing really dead? I mean with the ever-increasing popularity of the internet and social media sites like Youtube and of course facebook and their inevitable implications on the world of marketing and how businesses are conducted and advertised throughout the globe, the fact remains that offline marketing methods have not yet lost their effectiveness and appeal and today I’d like to discuss a few of the different offline marketing... [Read More...]
Using Facebook Fan Pages Effectively To Market Your Business
While using Facebook fan pages as a marketing tool for your business, it is important to keep in mind that if not used properly, the effectiveness of these pages reduces significantly. Therefore, in order to get the most out of Facebook for the purposes of marketing, one must realize that a fine balance should be struck between the content of interest and the relevant advertising. And a Facebook fan page must not solely focus on placing ads. The... [Read More...]
Do You Need An Online Newsletter? You Bet Your Bottom Dollar You Do
When you start an online newsletter you have the opportunity to collect opt-in email addresses to build your subscription base and establish creditability with your subscribers so that they may want to purchase products from you, a trusting source. The best part about an online newsletter is that it is free to start up. With an online newsletter you can offer your subscribers juicy daily or weekly information and they will love it. It will slowly... [Read More...]
Tips to Get Repeat Web Traffic
Tips to Get Repeat Web Traffic 1. Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated. 2. Offer additional value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry... [Read More...]
Social Media Explained
Social Media from Luke Frederick on Vimeo. Read More →
Social Media
Promoting Your Business Website Using Social Networking
The goal of most business owners is to make money. This often results with the selling of a particular product or service. However, to sell that product or service business owners need to alert the general public. Customers cannot buy a product or a service if they do not know that it exists. That is why, as a business owner, you need to advertise your business. When it comes to advertising there are many business owners who literally cringe. ... [Read More...]
